The lighting effect of children's clothing stores is very important. Imagine that children's clothing is beautiful, and the display is in place again. If there is no lighting and atmosphere, it will be overshadowed. Proper lighting can make children's clothing more attractive, change the look and atmosphere of children's clothing stores, so as to increase the sales of goods.
The importance of light for product display can be imagined. For the display of children's clothing stores, the role of light is far from simply illuminating objects and meeting people's visual function needs, but it should be the guarantee of creating space, rendering atmosphere and pursuing perfect visual image.
The light OF CHILDREN's clothing store can be divided into three kinds of basic light, secondary light and atmosphere light. These three types of lighting should be unified and coordinated, cooperate with each other, in order to play the best effect.
(1) The basic lighting of the store is used to ensure the lighting of the store and the environment inside the store, including the basic lighting of the window, the channel, the wall, the ceiling and the indicator light in the store, generally using incandescent lamps and fluorescent lamps. The ILLUMINATION OF BASIC LAMPLIGHT PAYS ATTENTION TO IS ENVIRONMENT.
(2) The secondary lighting of the store is mainly used to express the characteristics of the goods, strengthen the lighting, so as to facilitate the choice and comparison of consumers, and also facilitate the rapid service of the salespeople for customers and the adjustment of the goods. It essentially has the function of recommendation, attraction and performance. The secondary lighting is generally installed above or near the display cabinet, display table and hallows.
(3) The atmosphere light is usually installed in the front of the window or used as a background, the lighting of the decoration in the store, or placed on the wall that plays a foil role.
Under normal circumstances, the light source body of children's clothing store is basically artificial light source. Different artificial light source because of its energy distribution is different, can produce different color light, such as incandescent light source is yellow, fluorescent light source is blue, so in different environments to choose different lamps and lanterns.
Lamps for children's clothing stores can be divided into the following three types:
(1) Track spotlight
There are many kinds of track spotlights, such as general lighting track spotlights, power in the range of 20 ~ 100W, the price is relatively cheap, but the lighting efficiency is low, and can be used as atmosphere lighting or general lighting in the shop window. The halogen bulb is small, the power is in the range of 100 N1500W, relatively long life, can be installed in the ceiling, suitable for the basic lighting in the store, but pay attention to heat dissipation treatment.
(2) Fluorescent lamp
Now the fluorescent lamp power is generally in the range of 20 ~ 220W, cheap price, long service life, suitable for the basic lighting of those large traditional children's clothing stores, emphasizing cool color, can choose the power of 20 ~ 110W daylight fluorescent lamp. In addition, the power of fluorescent lamps of incandescent bulb color is lower, between 20 ~ 40W, compared with the same soft effect of energy-saving and incandescent lamps, generally can not be mixed with other bulbs, so as not to make people feel incongruous.
(3) high intensity gas discharge lamp
This type of lamp includes fluorescent mercury lamp, metal halide lamp and high color metal halide lamp. Fluorescent mercury lamp price is relatively low, long life, but poor color, generally do not do atmosphere lighting, often used for basic lighting, power between 40-400W. Metal halide lamp lighting efficiency is high, about 250-400W, can be used in a relatively high illumination environment. High color metal halide lamp color rendering is the best, can be a good performance of children's clothing color and pattern, power between 125 ~ 400W, suitable for secondary light source lighting.
In addition to these three types of commonly used lights, there are some available options, like the projector lamp is mainly used to highlight the three-dimensional sense of goods, modeling and color patterns. Filters can also be added to create dramatic effects. The floor lamp eliminates the shadow caused by the cast light after the model is dressed. The lighting of key children's clothing should consider the reflection of its fabric to light, especially the popular fabric with coating in recent years, there is this problem. So the design of atmosphere lamplight should be considered, the specific method is to change the direction and Angle of lamps and lanterns.
