The window provides the first impression of the shop and is the main area that attracts the customer's attention. To fully express the three-dimensional sense of the exhibits, the design should make full use of the space in the window and project lighting from multiple angles, rather than a single lighting from the top.
The track spotlights are used to illuminate the models and costumes from all angles, not only highlighting the key details of the costumes, but also giving people a fantasy and dramatic visual enjoyment.
It should be noted that many shop owners will think that the outside world natural light into the window during the day is bright enough, do not need to open the window light. In fact, no matter day or night, window lighting is necessary.
When customers enter the store, how can they keep their footsteps? The overall light environment should not only conform to the style of the clothing brand, but also create a comfortable experience space, so that customers linger. How to effectively combine various lighting fixtures is a problem worth considering.
Recessed downlights in the ceiling ensure the basic lighting of the store (simple ceilings mostly use track spotlights), and warm colored lighting creates a comfortable and welcoming environment. In different areas, the use of different lighting with the same hue, highlighting the focus, but also makes the store light hierarchy, more artistic.
The lighting of the key exhibition area must not be sloppy, which is the area for customers to display the details of the clothing in a full range, and is the key link to seize the hearts of customers. The use of lighting to express the details of the clothing, reflect the color and texture of the clothing.
The use of embedded telescopic spotlights not only clearly shows the overall effect of the clothing, but also highlights the key details of the clothing, the stretchable spotlights can also be adjusted 355°, lighting without dead corners.
The models in the exhibition area can give people a sense of immediate sight, and good lighting can enhance the beauty of the models and their clothes, so that customers have confidence in buying.
Light bulbs of different sizes are strung into the chandelier net, not only better performance of the three-dimensional sense of clothing and details, but also become a unique decoration, effectively attracting the attention of customers. SO, Xiaobian, you know, sometimes do not have to be more expensive chandelier can be beautiful, simple lighting equipment properly designed will also produce interesting effects.
The display cabinet is generally the area where customers choose the color and size after they fancy a certain style. Good lighting environment can let customers feel the beauty of the store clothing, but also convenient selection, promote the improvement of transaction rate.
Track spotlights are used as key lighting fixtures to achieve a high degree of illumination, but also to highlight the texture and details of the clothing, and enrich the light level in the store.
After customers choose clothes, they generally need to change into clothes in the dressing room to feel the real wearing effect. This is a very important area and can often play a decisive role. The lighting in the fitting area must be able to allow customers to calmly appreciate the clothing and observe the whole body match, but also need to provide a red, natural skin color lighting, so that customers feel very satisfied with the upper body effect of the clothing.
The combination of warm light and neutral white light, warm color downlight lighting, can make clothes and people appear bright, warm tones can also let customers relax. The neutral white 4000K light color can also make people's skin look brighter and whiter.
