Many people have the idea of opening a brand menswear franchise store, after all, it is not as good as working for others to start their own business, and opening a brand menswear store is a good choice. However, new entrepreneurs often do not have sufficient funds, and the store area is not very large, which may be 30-50 square meters. How to decorate these dozens of square meters of men's wear franchise stores with a personalized style to attract consumers to come and buy it?
From the outside decoration of the door to the inside of the wall painting, floor laying, prop display, clothing placement, etc., need to be carefully considered, and you will talk about a very important factor today - lighting.
In the sale of men's wear, the same dress under different lights, the display effect is completely different. Clothing store decoration decoration lighting design should be consistent with the overall image of the store. The lighting of large stores is opulent, and small and medium-sized clothing stores should be simple and bright as the standard of lighting design. In addition, clothing stores have many factors to consider in lighting design.
Men's franchise store lighting color need to be coordinated
In particular, the position where a single piece of clothing is displayed by a model must be set off by spotlights. The color of the light should also be appropriate, blue light gives people a very cold, cold, psychedelic feeling (summer), yellow light gives people a very warm feeling (winter). The combination of cold and warm clothing store is the most suitable, if all is cold light (that is, the white light you usually see), although the store is bright, it gives people the feeling of pale not warm enough, the clothes will appear soft enough. Coupled with warm light (usually see the yellow light such as spotlights) can neutralize the pale feeling, and the clothes exposed are more touching.
In addition to choosing different lighting for seasonal clothing, it is also very exquisite in layout. Different positions in the business hall should be configured with different lighting degrees of light, such as deep lighting brightness should be higher than the hall.
Menswear franchise store menswear display lighting
The clothing display area can use a variety of art designs to show the most perfect side of the clothes worn by the models in the store. Brighter light is easier to show the visibility of goods on display. For example, a model standing at the table in an evening dress is recommended to use a high-color sodium lamp or halogen lamp, while a metal halide lamp is more suitable for illuminating beach clothing. For cheaper stores, an energy-efficient tube downlight can provide extra light in the display area.
Men's clothing rack display area lighting
The hanger display area helps customers easily find their favorite clothing styles, and calmly try on and feel the texture of clothes. In the decoration, it should be noted that the lighting in this area should be focused on the product, using natural tones to match the color of the clothing. The light should have good color rendering. Targeted use of embedded or hanging straight tube fluorescent lamps near the hanger will be more effective.
Men's clothing stores in the evening door lights must be bright, can suddenly attract the attention of passing customers. Lighting can also make clothes more attractive, but different lighting can have different effects.
