Shopping mall lighting design is the behavior of customers to buy goods, in the browsing, selection process, according to the visual requirements of customers and the characteristics of different goods, the space of each product, scientific design, in order to achieve the visual effect of making customers feel comfortable.
Reasonable illumination (commonly known as brightness), good color reproduction degree, appropriate brightness distribution, and comfortable visual environment; Through reasonable lighting design, you can attract customers' attention to the goods, and stimulate customers' desire to buy in creating a comfortable shopping environment.
First, illumination and color temperature affect people's psychological feelings
Lighting not only has the function of lighting, but also has an impact on people's psychology: the higher the color temperature, the more refreshing it will feel, and the lower it is, the warmer it is. The influence of different illuminance and color temperature on people's psychological reaction is very different, and the spatial impression is determined by the environmental impression of color temperature and illumination. High color temperature requires high chroma, low color temperature requires low illumination. The purpose of store lighting is mainly to provide suitable lighting and illumination, color temperature, color rendering and brightness changes for different goods and regions, attract consumers' interest through "commodity visualization", communicate with customers through silent language, and convey product information, service concept and brand culture to customers. To achieve the purpose of promoting commodity sales, reducing inventory and establishing brand image.
In order to properly display the product in front of the customer, it is very important to use the appropriate light to attract the customer's attention and trigger the customer's desire to buy. The light of the store space can be considered from the two directions of "the light of the space" which interprets the overall impression of the space and "the light of the product" which effectively displays the effect of the product. In the store lighting, the three lighting elements of environmental lighting, store lighting and decorative lighting are combined with each other, and the corresponding lighting plan is adopted in accordance with the store concept.
Second, lighting in different areas of the shopping mall
Design points: Different types of shopping malls and different subdivisions of shopping malls have different specific requirements for lighting effects, so the focus of their lighting design is also different. According to different occasions can be further refined, different products on the lighting requirements are also different.
1) Fruits, vegetables and flowers
Fresh produce and flowers have the brightest colors, pure white lighting effect can most directly reflect the verdant green and fragrant sweet red. Red, yellow and other dark fruits and vegetables with about 3300K warm light, green and other light vegetables generally use 4500K-5500K cold white light, color rendering should be more than 80. LED has a wide color temperature range, which can restore the most beautiful and vivid color of the item, increase the desire of customers to buy, and strengthen the circulation and preservation of goods.
2) Meat and poultry
Fresh, high-quality meat and poultry products must look clean and hygienic, and the subtle pink color makes beef and mutton look fresher. Balanced lighting with warmer tones can make meat and poultry foods look fresh and inviting. LED light source with low color temperature and more red spectral components can not only increase the color effect of meat, but also have less infrared heat radiation, which is conducive to achieving longer storage and corrosion protection.
3) Marine food
Fresh quality fish and Marine products should be different from other areas of cool tone lighting. The cold white lighting effect is easy to remind consumers of clear water, and can make seafood look fresh from the sea. LED light source with high color temperature and more blue spectral components can not only increase the color rendering effect, but also reduce the infrared heat radiation, which is conducive to achieving longer storage and corrosion protection.
4) Bake and fry food
The warm lighting makes the yellow baked goods look more delicious and attractive, giving people a feeling of fresh oven. Entering the baked goods section, consumers will find that the light here turns a pale yellow amber. The soft light yellow lighting effect makes people feel the unique warm feeling and attractive fragrance of cooking pastry. The use of the same soft, warm lighting equipment on the shelves can further improve the overall visual effect.
5) Jewelry category
Jewelry belongs to luxury goods, the price is generally more expensive, so to ensure that the bright counter eye-catching, harmonious indoor light, clearly present the correct color of jewelry, show the meticulous process and true color of jewelry, attract the eyes of customers, emit the most attractive light, attract customers to buy. When choosing lighting for a jewelry store, key factors to consider include color temperature, lighting level, flicker, infrared and ultraviolet rays. According to relevant data, jewelry can show the best appearance under the light irradiation of 3300K-7000K color temperature. Different jewelry requirements are different, such as gold jewelry, jade and diamond lighting requirements are very different. At present, LED has become the new favorite of jewelry lighting because of its wide color temperature range, low heat, and almost incompatible with violet and infrared.
6) Clothing products
There are many varieties of clothing and many ways of display, and the natural and warm light effects are the best. Generally, downlights and various adjustable Angle spotlights are used to do key lighting. The light source is mostly tungsten halide lamp and gold halide lamp, which requires high color rendering. However, tungsten halide lamps and gold halide lamps have the characteristics of large heat, and the use of high color rendering LED spotlights and LED downlights can effectively solve these problems. If the technology of color temperature adjustment is applied to the clothing display lighting, it can create a cool shopping atmosphere in summer and warm in winter, which is of great help to the promotion of clothing products. Compared with tungsten halide lamps, gold halide lamps and fluorescent tubes, LED light sources have some outstanding advantages, such as high light efficiency and energy saving; Long life, small maintenance; Wide color temperature range, simple and flexible control, adjustable light and color; LED is not mercury, almost no infrared ultraviolet, green and environmental protection.
