The professional business exhibition hall is different from other types of exhibition halls, and its purpose is ultimately to enhance the corporate image, promote new products, and even make business negotiations successful. Therefore, in the lighting design of commercial exhibition halls, there are several special purposes:
Attract the attention of potential consumers. In commercial display, in addition to the shaping of space form and color matching, the use of lighting is an important means to attract visitors, especially potential consumers, such as appropriately increasing the brightness of the lights on the exhibits or shelves, strengthening the overall lighting, and focusing on the layout, especially highlighting the brand characteristics. In the commercial exhibition hall, the design of the display window should use alternative artistic expression techniques, combined with the processing of lighting, to create a strong visual impact. You can also use the intensity change of the light and control the direction of the light. Make the display space more three-dimensional sense.
Create a comfortable visiting environment and negotiation atmosphere. Comfortable lighting will increase the visitor's stay time, so that visitors can carefully and comprehensively understand the exhibits, find more details, and thus find their own reasons for buying. Under normal circumstances, the commercial display space is dominated by transparent lighting, the space is spacious and bright, and the exhibits are clearly visible.
The lighting position is clearly hierarchical. Combined with the needs of commercial display functions, the strength of the light can be adjusted to suggest the master-slave relationship of each part of the exhibition hall, and distinguish the display space in order to achieve good display results and effectively promote commercial interests in the exhibition.
