Some people compare the image of the lighting industry to "The industry that brings light to mankind." With the progress of society, the improvement of people's living standards and appreciation level, people's diversified personalized demand for lighting products is becoming more and more diversified. In recent years, the scale and product grade of China's lighting production enterprises have been significantly improved, and the industry is also brewing changes.
There is no way out of a price war
At present, the lighting market has formed a professional, polarized situation. People in the industry have said that 2023 is full of crises, but we must also realize that crises will also bring a turnaround. How to grasp the development opportunities of the lighting industry in the extraordinary period, which undoubtedly puts forward higher requirements for enterprises to meet challenges and seek development.
Lighting industry product line is too long, the majority of categories, most lighting manufacturers are often in the rapid development of products but did not form a system, resulting in the size of the enterprise can not be larger. Where the light does not shine, there is a great darkness. The epidemic has intensified the industry volume, previously hidden in the dark corners of the problem began to expose, small enterprises vicious competition, price war, quality war everywhere. Due to technical barriers, channel barriers, large-scale operation, workshop production enterprises, it is difficult to establish a moat in the above direction, lack of core competitiveness, in the low-end manufacturing position, you can only fight a price war.
Industry insiders said that in the traditional lighting era, product design and manufacturing process play a key role in ensuring the stability and durability of the light source, lighting giants have advantages in product quality with technology accumulation, precipitation brand strength and channel advantages, occupying most of the market. At present, the traditional lighting is declining, the transformation to LED lighting, the downstream of the industrial chain that is, the manufacturing technology content and manufacturing costs of light source are reduced, making the competitive advantage of Chinese local enterprises prominent.
Moving to high-end industries
Only the upgrading of the structure, complement the middle-level enterprises, create and cultivate a group of potential, competitive lighting industry leaders, absorb and merge small workshops, and thus reduce the number of bottom enterprises, ladder development, so as to avoid the situation of vicious competition in the industry again.
Although the lighting industry has developed for many years, it is still an industry with bright prospects, after all, people's lives are inseparable from light. In the process of deep reshuffle of the lighting industry, the industry will certainly produce some new changes, and some enterprises will be eliminated. For our company, insist on doing their own professional things, and constantly improve the core competitiveness of the enterprise, is the most need to do in the post-epidemic era.We launch a high quality magnetic lamp product series, do a good job in customer service, so that the future road will go further and further.
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