Driven by the "bankruptcy wave" of real estate companies, public data shows that according to incomplete statistics, from January to May 2024, a total of 26 decoration companies nationwide declared bankruptcy. In 2023 and 2022, the number of bankrupt decoration companies nationwide was 75 and 48 respectively. The reason for the bankruptcy of most decoration companies is that their assets are insufficient to cover their liabilities.
What impact and warning do such a situation have on lighting manufacturers?
First, redefine "explosion-proof awareness".
Lighting manufacturers cooperate with decoration companies to strengthen market research and corporate background assessment, conduct in-depth analysis of the company's operations, cash flow and other issues of the partners, and make "explosion-proof" plans, such as rationalizing the payment settlement period and forming a cooperative stratification; even need to be prepared for the risks that the dealer network may bring to consumers. Even for industry leaders, upgrading and reshaping the dealer system is urgent.
Second, establish a matching decoration channel service model.
At present, lighting enterprises and decoration enterprises mainly play two roles in cooperation. They are not only suppliers of matching lighting products for decoration enterprises, but also product matchers that meet the needs of consumers. Therefore, enterprises should develop customized product supplies that match the decoration channels in a targeted manner, and set up professional work teams to respond to needs quickly, so as to truly achieve "fame and fortune" in the decoration track.
The third is to build a sales-front business model and operation ideas.
As the back-end industry of the pan-home industry chain, the lighting industry has long been in a passive and backward position in sales. By developing real estate and decoration channels, the sales of lighting products can be front-loaded. At this time, enterprises need to build a business model and operation ideas suitable for sales front-loading.
Judging from the results of the decoration channel cooperation released by many companies in the past two years, the methods and scope of cooperation are constantly expanding, even covering the co-creation of product joint models and the establishment of joint marketing plans.
Indeed, for most lighting manufacturers, real estate channels and decoration channels are still "big cakes" that cannot be abandoned. First, it is conducive to improving the company's brand awareness and exposure among end consumers. Secondly, the pre-positioning of lighting products has a greater promotion effect on the sales of home lighting products. Thirdly, it is conducive to optimizing the company's products, teams and sales channels, and improving the service system. Therefore, in the market game where profits and risks coexist, how to find a balance and master the correct way to open the real estate channel and the decoration enterprise channel is the survival wisdom that all lighting manufacturers must think about and possess.
