In the retail industry, more and more companies choose the business form of exclusive stores or flagship stores, which have a unified brand planning or design, and establish a sales network through the form of franchise.
We can divide this type of lighting into: window lighting, general lighting of the store, focal lighting, and special function lighting (such as cash register, etc.).
At the same time, due to the fierce market competition in the retail industry, people's purchasing behavior has undergone great changes. In the process of commodity sales, in addition to paying attention to the quality and price of goods, more attention should be paid to the positioning and image of the brand to help people complete the purchase process. Therefore, as a means of auxiliary sales lighting, no longer adhere to the simple static lighting effect, dynamic lighting, color change and other ways are gradually applied to this kind of business.
The creation of lighting environment needs to consider not only the recommended quantitative indicators, but also the various non-quantitative factors such as architecture, psychology and vision. Only by skillfully combining lighting technology and art can we obtain outstanding lighting effects.
Specialty stores require higher illumination than department stores; For key areas and key commodities, the key lighting requirements of specialty stores are higher, and AF may be twice as high as that of department stores. The color temperature of the store is warmer, and the color index is also higher.
Another kind of more common stores are car stores, different manufacturers, different brands have their own style of stores, car stores also have their own standards. The famous Porsche car store lighting index, Porsche showroom lighting reflects its different characteristics from other brands, using a variety of lighting techniques, namely general lighting, key lighting, simulated natural light, reflective lighting system, multi-mode lighting control system, etc.
