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Dec 15, 2023

Ambient Light To Extend Customer Stay Time

Through the image of the store's facade and excellent window lighting design, customers are successfully attracted to enter the store, then the corresponding shopping environment in the store, according to the store positioning, interior decoration and spatial relations, to be considered. Ambient light runs through the entire store space, and its light is the most basic to achieve soft and no glare. Usually, the ambient light uses lighting technologies such as diffuse or secondary reflection, and the lighting effect is achieved by concealed, surface-mounted or hoisted lamps.

 

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On the basis of ambient lighting, there are also some specially designed lighting scenes. For example, the use of crystal lights, decorative lights, optical fiber lights, color-changing lights, etc., in order to enrich the sense of layer of space.

Of course, different theme stores should have different design skills, but in the design of this scene, the only constant is that the designer should pay attention to: the relationship between goods, people and space, rather than just highlighting a certain product. The purpose is to guide consumers' shopping behavior through the contrast effect of light and shade and the change of light color with the display of the store.

Key points of environmental lighting design:

1.The basic lighting area is usually 50-150lux;

2.Suitable uniformity;

3.Pay attention to the control of glare, UGR is less than 19.

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