In addition to the store entrance lighting, it is also the window that attracts customers' attention. Excellent window lighting can allow customers to pay attention in front of the window, and it is very likely to get more opportunities to enter the store.
So how should we show the charm of the window through the design of lighting?
The most basic thing is to understand the display mode that the window originally wants to express, according to the window scenery, props, background picture decoration, etc., to choose the appropriate color, brightness, lighting mode. At this time, it is necessary to combine the brand image and window theme to match the appropriate lighting, so as to create a comfortable atmosphere in a specific environment.
Lighting designers design different light scenes according to different window styles. The style of the window is childlike and lively, and the design of the window requires higher lighting and higher illumination; The window style is simple and fashionable, it should weaken the background and focus the light on the model; The window style is noble and luxurious, which requires low color temperature lighting and appropriate contrast to better display the taste of goods.
Of course, there are some themes, according to the different feelings of spring, summer, autumn and winter to develop the form of lighting to form different window atmospheres.
Design the lamps according to the needs of the window. The lighting takes the window theme as the starting point, aiming to create a beautiful and gorgeous lighting environment to set off the window effect. Lamps are usually used with LED track spotlights, and the remarkable feature of LED track spotlights is that they can move on the track and change the irradiation direction. Depending on the changes in the window design, the track spotlights can be more easily adjusted to the appropriate position.
In short, after attracting customers through the remote entrance lighting, the image of the brand store is displayed closely through the window, which attracts customers to enter the store in a simple and direct way.
Key points of window lighting design:
1. The key lighting area is generally 500-1500lux;
2. Good color rendering;
3. A strong sense of three-dimensional. Usually use 5000-6000K white light, color rendering index Ra≥90 is better.
