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Mar 06, 2024

Lighting Companies Should Focus On Improving Trademark And Brand Value

In addition to the anti-counterfeiting measures led by consumers and brands, the official crackdown on the manufacture and sale of counterfeit lighting products has only increased. Since the beginning of this year, market supervision departments in various regions have announced some cases of counterfeiting and selling of lighting products, many of which were committed by gangs and involved relatively large sums of money.

It is worth noting that many brands have publicly stated that they became aware of the proliferation of counterfeit goods after reports from dealers and consumers, and therefore took relevant anti-counterfeiting measures. It can be seen that dealers and consumers are becoming an important part of the fight against counterfeiting of lighting brands, and together with the brands, they form a united front in the fight against counterfeiting. After all, the proliferation of counterfeit and shoddy products not only harms the interests of the brand, destroys the brand's image and reputation, but also violates the legitimate rights and interests of consumers.

In general, the current problem of counterfeiting of lighting products is still prominent, and some cases involve large amounts of money and a wide range of impacts. The road to cracking down on counterfeiting of lighting brands is a long one. Therefore, major lighting brands should strengthen their trademark rights protection work, especially the first-tier brands in the industry, and give full play to the leading role of trademark brands in high-quality economic and social development.

 

UT16 1

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