For goods, the main purpose of lighting is:
Enhance the color and texture of goods: After the irradiation of light, such as warm light irradiating on warm-toned goods, the color effect of the goods can be enhanced, and the light reflected by glassware or shiny objects adds to the refinement and nobility of the goods;
Emphasize the characteristics of goods: After carefully designed projection beams, the goods are separated from the background, thus creating a sense of space; in addition, color light is expressive, it can create a special atmosphere, so that the connotation of the goods can be interpreted, and the ultimate purpose of display is achieved.
For customers, the purpose of lighting is:
Attract the attention of customers: When the goods cannot stand out from the surrounding environment, light can play its role, for example: using the contrast of brightness and color tone, customers can focus their attention on specific goods, thereby achieving the role of visual guidance;
Improve the affinity of goods: After the irradiation of color light, the goods will have a soft and warm feeling, so that customers will get psychological euphoria, and then have a good impression of the goods, so that they will have a desire to buy.
